Another Brexit ‘lie’? In fact its ‘politician speak’ or ‘marketing speak’ or ‘spin’. It’s a statement of fact . You COULD build a hospital for £350Mil (true ? I don’t know the cost of building a hospital – i suspect it depends on size, location, facilities etc), its possible. It’s a statement. It’s not a promise to do so.
Marketeers always use statistics and empty statements to sound knowledgeable, supportable, better than the rest. It’s a sales pitch. ……
“…up to 99% improvement…”.
The advert probably won’t say 100% because we consumers might not believe that shit.; but 99% improvement, that’s what they hope we’ll hear. According to sales figures that’s what many people will hear. “wow if I use that shampoo my hair will be 99% softer”.
What does it really mean? It means nothing. “Up to”, could be 1%, 12%, 87%; anything really. It could mean no improvement at all!. It’s not a “LIE”, it is in fact a ‘TRUTH” but it doesn’t give you anything.
£350Mil is (probably) enough to build a new hospital; no-one actually said they would.
I remember David Cameron stating in a speech how sad it would make him if he had to do something (cut some benefit or other), I forget exactly which cut saddened him. What he didn’t say is that he wouldn’t cut it. Once voted in he did cut it. Did he lie? Technically he didn’t, his spin doctors/script writers worded his speech so he actually promised nothing, he just lead the ‘consumer’ to believe he was on their side……
Did he lie? I suppose in this instance I might argue that the cut didn’t even make him sad…so maybe he did.
